Maximize campaign performance in real time

Gain insight into the impact, effectiveness, and ROI of mobile engagement activities. Velti mGage™ Measure helps you make metric-driven decisions to refine every aspect of your mobile marketing and advertising campaigns. Comprehensive rolled-up reports across your end-to-end campaign and over multiple Velti mGage modules provide meaningful visibility on campaign performance to enable continuous optimization throughout the lifecycle of your campaign.

Reporting capabilities

mGage Measure is embedded into the reporting feature of each module to give you a comprehensive tracking tool at every step of your mobile campaign. Each report gives you specific data tailored to each module, as well as key insight into how that information can be used to improve and optimize your campaign tactics.

• mGage Command—Provides detailed analytics and reports on the execution and performance of the campaign. The details are as specific as placement level of campaigns, acquisition, and conversion metrics.
• mGage Reach—The ad server delivers reports, views, and graphics on metrics such as ad inventory and allows you to forecast inventory for several months. It also monitors the status, health, and accuracy of your current campaign. The ad router delivers extensive data about the performance of specific ad networks such as inventory, revenue analysis, configuration, inventory and content management, user handsets and geography, and external ad network data.
• mGage Create—Gain insight into which of your mobile sites and landing pages are most effective with granular details such as the number of unique visitors, time spent on each site, and application downloads.
• mGage Connect—Reports from the marketing suite give you campaign reports in real time as well as user click tracking information and AB testing so you can optimize your campaign. Reports give you insight into your mobile users’ interactivity on an individual and aggregated basis and the failure status of community broadcasts through user configured reports, enhanced filtering, and automatically emailed reports.

Features

Case Studies

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  Strengthening brand awareness and increasing customer engagement and loyalty. More…
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  Improving the customer experience leads to new lines of revenue. More…
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  Increasing the frequency and value of top up activities among its youth segment pre-paid customers. More…
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  Generating immediate ARPU, while gathering critical profiling information about the operator’s customers. More…
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  Engaging customers through an exciting and rewarding SMS experience that directly impacts ARPU. More…
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  Thousands of people have tested their heart age with Flora’s app. More…
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  Targeting the “hard-to-reach” with an innovative mobile marketing campaign. More…

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