Automated segmentation

Create ideal customer segments based on demographics and historic response data.

Customer broadcasting

Create, manage, sequence, test, and push broadcasts to community members to inform them of new resources, campaigns, and opportunities. Enhanced marketing support includes email broadcast via STMP and the ability to associate brands with individual broadcasts.

broad channel support

Leverage the full spectrum of messaging technologies like text, multimedia messaging, WAP Push, iAd, and Skype, as well as social networks like Twitter™ and Facebook®.

Data privacy

Restrict access to data and message flow to ensure the privacy of your customers. Broadcast types can be activated or deactivated per member.

Campaign management

Use a comprehensive campaign definition and execution tool to create, implement, and monitor your mobile initiatives. Roll-up status reports and filtering help you zero in on the information you need.

Interaction delivery

Automate and control your campaign rollout by configuring flight dates, targeting interactions by time zones and countries, and by using pause and submit capabilities to deliver an interactive experience for the consumer.

Toolkit and storyboard

Create, preview, manage, and save interactions as storyboard templates.

Analytics and reporting

Track and optimize your mobile campaigns with detailed real-time insight. Dashboards and Excel-compatible campaign reports put information at your fingertips. User click tracking and AB testing help you optimize your campaign.

Multi-channel registration

Allow users to opt-in via text, online, and mobile Internet, and facilitate viral community registrations with workflows fully compliant with MMA guidelines.