Pioneering Mobile Media

Advertising and Media have been connected from what seems like the beginning of time. Consumer attention is diverting from traditional mass media with new and exciting digital forums. Content owners are following their audience, no doubt, but are they challenged to gain maximum returns from advertising in a distribution model that is growing more and more fragmented by the ad-averse viewer. Emerging media platforms put the power into the hands of the consumers allowing them to consume content on their terms. In order to meet consumers in the on-demand world publishers need to maximize all of the various distribution channels; mobile is the next frontier.

• Why Ad Infuse?
  - Through automated dynamic insertion of advertising, Ad Infuse can breakdown the rigid sponsorship model that has been 'mobile' to date. This significantly diversifies a content owner's potential with any one peice of content, not just for advertising relationships but for the consumer experience as well.
  - All-in-One Content Publishing Tool - Enables easy application of meta-data to content, setting of ad insertion markers, and submission and management of mobile content ad inventory.