Business Model

We offer our services through an on-demand, software as a service (SaaS) model. For some of our customers, in addition to providing the SaaS licenses we manage our services on their behalf through a fully-managed service model. With both models, we offer management and optimization of the end-to-end campaign as part of our service.

Flexible, value-based pricing

Our flexible pricing model aligns our interests with your mobile marketing and advertising success.

Pricing typically consists of a set-up fee, a transactions-based SaaS usage fee, and performance-based SaaS fees determined by quantifiable improvements to your business as measured by Key Performance Indicators (KPIs). KPIs represent metrics such as customer engagement (surveys completed, alert sign-ups, community memberships, and contest entries), increase in ARPU, churn reduction, overall revenue improvement, and so forth. With this model, you pay for bottom-line business results, not for technology purchases or programs.

Reduce upfront investment and CAPEX. Scale your mobile marketing program based on the strength of your results. The program is subsidized by additional, incremental revenue.

Velti works with you to customize the KPIs against which the mobile marketing program is measured. This ties directly to your company’s specific goals.

As part of our service, Velti’s expert delivery team provides end-to-end optimization based on ten years of experience delivering over 5,000 mobile marketing campaigns in more than 35 countries worldwide.